Our Philosophy

Our History

Our goal is to bring variety and uniqueness to our consumers, and empower them with choice when selecting a beer. For our wholesale customers, we do this by providing fresh products in a variety of offerings, including core products, limited releases, seasonal varieties and experimental styles. For our store customers, this means having a single bottle price on every item, so customers can make their own mix packs, and continually striving to create a large and dynamic selection of quality options.


All of our employees are knowledgeable about the products we sell. Our sales team has a strong background in the beer industry and our store staff members are all craft beer enthusiasts. Everyone who works for the company truly enjoys craft beer!


We pride ourselves on having strong relationships with our wholesale customers, the breweries we represent and the consumers we serve.


 Established in 2012, AJ’s Beer Warehouse LLC is a New York State class “C” wholesale licensed company. This license allows for distribution (under the dba Rhino Beverage Distributing) and for off-premise retail sales at our retail store AJ’s Beer Warehouse. We currently distribute in Central and Western NY.


The retail aspect of the business allows us to introduce breweries directly to the end consumers, building brand recognition and providing a "test" market experience for our wholesale customers. This is a great way to gain market traction. The beer warehouse, which is open seven days a week, is the largest cold storage retail beer store in Western NY, and has 30 draft lines for growler fills and tastings. The draft offerings also allow us to provide samples to wholesale customers which may not otherwise be possible, especially with draft exclusive products.